Critical Tools For Coaching Professionals
If you’re a Life, Success, Business Coach or an Energy Worker, your main focus is on helping people. Unfortunately, regardless of what business you’re in, you’re in the business of marketing. You spend all your time on the phone helping clients, and wind up with not much time left for your marketing efforts.
One of the best ways to leverage the time you do have is to offer information products to your subscribers. You must have downloadable products that people can purchase, for several reasons.
The first reason is that it gives people a chance to become familiar with your voice. They may be seriously considering hiring you for your services, but need a little more familiarity with your style before they ware willing to commit. Offering them an ebook or a report, or a sample session in transcripted form could be just the helping hand they need to decide to use your services.
Another great reason is financial. You are limited in the amount of time you have to offer for one-on-one coaching, and even setting up and conducting teleseminars and workshops takes quite a bit of time. Wouldn’t it be great if you could do the work once, and then use that product to produce recurring income? Your valuable content is no longer being lost in the ether, but literally recorded, and consumed, repeatedly.
Last, but certainly not the final benefit, there are some who simply will not be willing to commit to personal services. These people may still need help, and your services could be exactly what they’re looking for, but they want to be left anonymous. Offer them an ebook with a recording that they can use, at their own pace, in privacy. It’s the compassionate thing to do.
In closing, I’m sure you realize that there are other benefits to offering information products, like the ability to compile previous works into a book (!) and the library of resources you’ll be able to offer your subscribers, but ultimately, the responsibility falls on you.
Are you willing, able, and ready for your gifts to be shared with the world?
